Tag Archives: rebranding

Perceptions of Librarians and Library Value Inhibit Impact

by Brandon Wright Adler In my last post, I let everyone know that I had made the move to a non-law academic library at the University of New Orleans. My primary roles as UNO’s new Information Literacy Librarian is to … Continue reading

Posted in Continuing Education, Faculty services, Information Literacy, Issues in Law Librarianship, Issues in Librarianship (generally), Legal Research Instruction, Marketing, Teaching (general) | Tagged , , , , , , , , , | 3 Comments

Library Marketing to Showcase Relevance

by Jamie Baker The AALL rebranding initiative has revealed the trouble with library marketing in the digital age. Many law libraries are trying to prove a positive ROI during a time of increased budget pressures. Couple budget cuts with the fact that law … Continue reading

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